3-Post Campaign Idea
Create 3 Instagram/TikTok post concepts for a new streetwear hoodie launch, plus 1 caption and 3 hooks.
Full task instructions
A small streetwear brand is launching a new hoodie. They want to build hype on Instagram and TikTok with a 3-post campaign leading up to launch day. Create 3 post concepts that work together as a mini campaign. For each post, describe the visual idea, the format (image, carousel, reel, etc.), and why it works for the audience. Then write one full caption that could accompany any of the posts, and 3 different hooks (opening lines) designed to stop the scroll.
Deliverable
A document or slide containing 3 post concepts, 1 full caption, and 3 scroll-stopping hooks.
Constraints
Do not use real brand names, logos or copyrighted imagery. Keep all concepts original and suitable for a fictional streetwear brand.
Skills assessed
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