TikTok Series Concept
Plan a 3-part TikTok series for a sustainable sneaker brand new colourway launch, with recurring hook/format and CTA.
Full task instructions
A sustainable sneaker brand is launching a new colourway. They want a 3-part TikTok series that builds interest across three posts. Design a recurring format or hook that connects all three videos. For each video, describe the concept, the visual approach, the hook, and the CTA. Explain how the three videos work together as a series. Think about what makes TikTok series addictive and how to encourage viewers to come back for the next part.
Deliverable
A series concept document covering 3 videos with shared format, individual concepts, hooks and CTAs.
Constraints
Do not use real brand names or logos. Keep all content original and suitable for a fictional sustainable sneaker brand.
Skills assessed
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