Comment Response Strategy
Draft example responses to positive, neutral/question, and negative comments on a brand post, plus a tone strategy.
Full task instructions
A brand has posted a product launch announcement and is receiving a mix of positive, neutral and negative comments. They need a comment response strategy. Draft 2 example responses for each category: positive comments, neutral or question comments, and negative comments. Then write a short tone strategy explaining the brand voice, what to avoid, and how to handle difficult situations. Think about how comment responses shape public perception of a brand.
Deliverable
A document with 6 example responses (2 per category) and a tone strategy guide.
Constraints
Do not use real brand names. Keep all responses professional and suitable for a fictional brand.
Skills assessed
Your progress
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