Seasonal Campaign Concept
Show your ability to think like a fashion marketer by building a campaign concept for a new season launch that connects product, audience and brand story.
Full task instructions
Choose a fictional or independent fashion brand. Design a campaign concept for their upcoming season (Spring/Summer or Autumn/Winter). Define the target customer, the campaign theme and key messaging, the channels you would use, and a simple 4-week rollout plan. Include 2-3 visual mood references and a short rationale for why this concept would resonate with the audience.
Deliverable
A 2-3 page campaign concept document (PDF or slide deck) including target audience, campaign theme, key messaging, channel strategy, rollout timeline, and visual mood references.
Constraints
Use only original or royalty-free reference images. Do not copy an existing brand campaign. Keep the concept realistic for an independent or emerging fashion label, not a luxury house.
Skills assessed
Your progress
Your submission is private. Only you and employers with relevant subscription access can view your work. It will not be publicly displayed.