Single Release Plan
Show your ability to think strategically as a music artist by planning the release of a debut single, from build-up to launch and beyond.
Full task instructions
Imagine you are an emerging music artist preparing to release your debut single. Create a release plan covering a 4-week pre-release build, release day, and 2-week post-release period. Include your social media content ideas, any visual identity direction (cover art concept, colour palette), a short artist bio, and how you would use platforms like TikTok, Instagram and Spotify to build momentum.
Deliverable
A 2-3 page release plan document (PDF or slide deck) including timeline, social content ideas, visual identity direction, artist bio, and platform strategy.
Constraints
Use a fictional artist name and genre. Do not copy an existing artist release strategy. Keep the plan realistic for an independent artist with no label budget.
Skills assessed
Your progress
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