FAS-03Fashion Marketing / Buying & Merchandising

Wholesale Buy Plan

Show your buying judgement by creating a wholesale buying plan for a retailer selecting products from brands at a trade show.

Spend 3-5 hours on this brief.

Full task instructions

Imagine you are a buyer for an independent fashion retailer attending a trade show. Create a buy plan for one season across one category (e.g. outerwear, knitwear, or accessories). Select 6-8 products from fictional brands, justify each choice against your target customer and store positioning, allocate buy quantities and budget, and explain how the selections work together as a balanced range. Include a simple budget summary.

Deliverable

A buy plan document (spreadsheet or PDF table) with selected products, brand names, prices, quantities, budget breakdown, and a short rationale for the overall selection.

Constraints

Use fictional brand and product names. Do not copy an existing retailer buy. Keep the budget realistic for an independent store with a limited seasonal spend.

Skills assessed

Buying judgement and product selectionCustomer and store positioning awarenessBudgeting and quantity allocationRange balance and commercial reasoning

Your progress

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