FAS-04Fashion Marketing / Buying & Merchandising

Visual Merchandising Concept

Demonstrate your merchandising creativity by designing a visual merchandising concept for a store window or in-store display.

Spend 3-5 hours on this brief.

Full task instructions

Choose a fictional fashion brand and a season or campaign theme. Design a visual merchandising concept for either a store window or an in-store display zone. Describe the layout, props and materials, lighting, product placement, and how the concept tells the brand story and drives customer attention. Include 2-3 visual references or a simple sketch and a short explanation of how you would measure its impact on footfall or sales.

Deliverable

A 2-page visual merchandising concept (PDF or slide deck) including layout description, props and materials, lighting and product placement, brand storytelling, visual references or sketch, and impact measurement approach.

Constraints

Use a fictional brand. Do not copy an existing retailer window display. Keep the concept realistic for an independent or mid-size store budget.

Skills assessed

Visual merchandising and spatial designBrand storytelling through displayProduct placement and customer journey thinkingCreativity within budget constraints

Your progress

Register or login to start this Lab Brief.

Login to startRegister free

Your submission is private. Only you and employers with relevant subscription access can view your work. It will not be publicly displayed.